Colour without compromise - Deceuninck ReBlog

Colour without compromise – Deceuninck ReBlog

by M&S Windows in Blog at February 16, 2015

Deceuninck posted the following blog post today, some great information on where the coloured profiles have been, where they’re at and where they’re headed!


Colour is growing strongly in the UK. But most Systems companies (Syscos) have been slow to promote it, so it’s been hard for installers to sell it. Syscos have been reluctant, because to make it easy they’d have to invest heavily in it.


What do you need to sell it with confidence? A good range supplied from stock in real time – on your next delivery – on time and in full, so installers don’t have to wait. And sensible quantities. Fabricators don’t want a stillage to make a few windows in a particular colour! The profiles and accessories to match are also important, and that, I can tell you, is a seriously expensive investment. I know because Deceuninck invested in it to become No.1 in colour.


Big trends have an inevitability about them, and there’s momentum behind colour. On mainland Europe, colour is around 75%. In Scotland it’s 45%, and in Ireland it’s over 50%. In England and Wales, with around 25%, we’re catching up fast. We’ve got the colour bug!


Colour is important in Commercial. But supplying large quantities of one or two colours, ordered well in advance is simple. However, most of the growth is from installers selling to homeowners who are bored with white. Homeowners have become more colour confident and adventurous when it comes to painting and furnishing their home. They don’t want their home to look the same as everyone else’s. They want to make it their own.


Homeowners are actively searching for ideas and colours to enhance their home. They want to stamp their personality on their property, or recover the character and authenticity of their house. And they’re happy to pay for it. The trend has fuelled an explosion of aspirational paint brands. Just look at the idea brochures from the highly desirable (and eye-wateringly expensive) trend-setting paint brands like Farrow & Ball, Fired Earth, Little Greene, Sanderson, Zoffany, and Designer’s Guild.


More than performance

Our industry has focused on achieving the best energy rating and security accreditations, and they’re important. Homeowners expect low maintenance and long, trouble-free windows. They want their windows and doors to stop burglars getting in and heat getting out. And for the most part they can have it. For example, we’ve made it easy for fabricators and installers to sell Deceuninck windows and doors with PAS 24 accreditation and the top A* energy ratings (A+ BFRC equivalent).


But performance shouldn’t be at the expense of great looks, style and colour. High performing ‘pretty’ windows, in a range of traditional and contemporary colours give installers the chance to stand out and sell against slower moving more restricted competitors.


Deceuninck is No.1 in colour because we make it easy for fabricators and installers to sell colour without compromise. Customers benefit from a wide choice of foiled colour in 18 colour ways from stock, on time and in full, via our exclusive Colour Express. They can even order a single length of profile, on their next delivery, with matching trims, end caps and cills from stock to go with it. It’s no wonder our fabricators sell 50% more colour than their competitors.



Outstanding Beautiful Windows

There are many good windows in the market, so it’s harder for installers to stand out. We know our windows need to be outstanding – top performing pretty windows in a wide range of foils from stock – to help our customers do better than their competitors. So, I’m pleased that Deceuninck fabricators and their customers say it’s a winning formula.